Schools

What Do You Think of UNH's New Logo?

The university reportedly spent $65,000 on the design.

The University of New Hampshire unveiled its much talked about new logo during a men’s hockey game against Boston College over the weekend.

Already, the logo is generating a great deal of feedback, as you can see in this Storify from The New Hampshire, UNH's student newspaper. Some people like it, others don't, and some people are just upset that the university spent $65,000 to have the new logo designed.

The shield displaying “NH” will be used by the university’s three campuses in Durham, Manchester, and Concord for digital, print, and environmental branding. The blue and white logo expresses UNH’s official colors and symbolically represents the blue water and white snow that draw so many people to the Granite State, according to a statement released by the school.

"The University of New Hampshire now has one symbol that conveys boldness and clarity around our mission of innovation and success for our students and alumni while connecting New Hampshire with the global economy," UNH President Mark Huddleston said. "Like any serious enterprise in a competitive marketplace, we must invest in and manage our identity clearly and with consistency for those who know of our excellence and those who are learning about UNH for the first time."

The design was chosen by an advisory panel of students, alumni, faculty and staff and developed by Chermayeff & Geismar & Haviv of New York City. It replaces the 15-year-old image of UNH’s Thompson Hall clock tower.

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What do you think of UNH's new logo? Do you like it, dislike it, or just think the school spent too much money on it? Share your thoughts in the comments field below.

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