Dunkin’ Donuts, America’s all-day everyday stop for coffee and baked goods, is supporting the Cystic Fibrosis Foundation through the ninth annual Sneaker Campaign to help improve the quality of life for those suffering from cystic fibrosis and to support research to ultimately find a cure for the disease. In total, Dunkin’ Donuts has been working closely with the Cystic Fibrosis Foundation for 13 years. Beginning Saturday, May 4 through Saturday, May 11 at participating Dunkin’ Donuts restaurants throughout New Hampshire, monetary donations will be collected to benefit the Cystic Fibrosis Foundation. Each guest who donates $1 or more will be invited to write their name on a cystic fibrosis sneaker pin-up icon and display it in the restaurant. All icons will be displayed in participating restaurants throughout May. Sneakers are the symbol used by the foundation to signify Cystic Fibrosis Awareness Month and the annual Great Strides Walks that occur throughout the country.
Dunkin’ Donuts franchisees in New Hampshire are dedicated to increasing awareness for cystic fibrosis research and have raised thousands of dollars for the Cystic Fibrosis Foundation through multiple fundraising initiatives, including the annual Sneaker Campaign. Since the Sneaker Campaign began in New Hampshire, approximately $167,000 has been raised to benefit the foundation.
“Unfortunately cystic fibrosis touches the lives of so many people, including Dunkin’ Donuts franchisees, crewmembers and our guests,” said Durval Salema, New Hampshire franchisee. “I know personally how debilitating this disease can be as my teenage son lives with cystic fibrosis. New Hampshire Dunkin’ Donuts franchisees are proud to support the Cystic Fibrosis Foundation in their search for a cure again this year.”
According to the Cystic Fibrosis Foundation, cystic fibrosis is a life-threatening genetic disease that causes mucus to build up and clog some of the organs in the body, particularly the lungs and pancreas. When mucus clogs the lungs, it can make breathing very difficult. The thick mucus also causes bacteria to get stuck in the airways, which causes inflammation and infections that lead to lung damage. Most people are diagnosed with cystic fibrosis at birth through newborn screening, or before the age of 2. Approximately 30,000 children and adults in the United States have cystic fibrosis. An additional ten million more—or about one in every 31 Americans—are carriers of the defective cystic fibrosis gene, but do not have the disease. Currently, there is no cure for cystic fibrosis. However, specialized medical care, aggressive drug treatments and therapies, along with proper cystic fibrosis nutrition, can lengthen and improve the quality of life for those with cystic fibrosis. For more information about the disease and the Cystic Fibrosis Foundation, visit:http://www.cff.org/
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.